As the internet becomes a more integral part of our day-to-day lives, it’s become more important for businesses to have a strong digital presence to continue reaching relevant audiences. In the past, publishing press releases, buying television spots, or producing printed advertisements were tried-and-true methods to capture the attention of potential customers. Not anymore. Now, consumers are simply too busy to pay attention to these traditional forms of advertising, which means that businesses need to be more creative in their marketing efforts. Building creative, attention-grabbing digital marketing campaigns is essential, as is guiding consumers through an engaging customer journey that answers any questions they might have and encourages them to take action.
While some large corporations have their own marketing teams to build, deploy and optimize digital marketing campaigns, many businesses must rely in-part or wholly on a digital marketing agency. Choosing the right agency can be a difficult and time-consuming task, especially due to the number of agencies that exist. One way to narrow down your potential options is to look into which kinds of digital marketing campaign management services each agency provides. Read on to learn about the different services a typical digital marketing agency will offer.
SEO: SEO, or search engine optimization, is the process of making your website more visible on search engine results pages and generating more organic traffic for your site. SEO’s goal is to increase website visitors without spending money on the various advertising campaign types listed below.
Social Media Marketing: Social media marketing makes your business more visible for audiences located on social media platforms. Popular social platforms that offer advertising options for businesses include Facebook, Instagram, Twitter, LinkedIn, Pinterest, Quora and Reddit. Many agencies will put together advertising campaigns on behalf of your business that will one on one or some of these platforms, which are targeted toward audience members that may be interested in the services or goods that you offer.
Search Engine Marketing: Search engine marketing, or SEM, utilizes search engine platforms for advertising. Unlike SEO, where websites are shown on SERPs purely due to their relevancy or value for individuals entering search queries, SEM allows businesses to bid on keywords that are included in search queries so that they can be display at the top of SERPs. Many agencies offer search engine marketing in the form of Google AdWords.
Web Development: Because the goal of nearly all digital marketing campaign management is to land more traffic to your website, having a quality website or landing page is crucial. This is why many agencies offer web development services. Agencies that offer this service will help you build a new website or optimize your current site to generate more customer interactions and help you meet your business goals.
Because digital marketing is both so critical and so time-consuming, many businesses hire a digital marketing agency to run digital advertising campaigns on their behalf. By understanding the various services that a typical agency provides, you can decide which ones you’ll need and make a better decision on which agency you’ll want to hire.
Author’s Bio: The author explains the different services provided by a typical digital marketing agency. Digital marketing campaign management includes creating a customer-centered campaign that can be used on multiple platforms.