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November 21, 2018

Advertising spend: digital close to 50% of total spend

Global media advertising spend is expected to have risen by 7.4% to $629 billion in 2018 (eMarketer). Whilst various reports, studies and forecasts cite digital as the primary driver of this growth, there have been some words of caution from industry leaders such as Procter & Gamble. So who do we believe?