The Best PR Agencies presenting perfect solution
Public relations emerged as an industry in India in the 90’s and has become one of the most rewarding job profiles. Despite having growth, there is there is also a lack of skilled PR professionals that makes the career full of opportunities for the fresher’s. A public relation officer needs different skill sets that need to be up to date with industry trends, needs to be quick and a smart thinker. PR is not only about getting news and cleaning a public mess. The basic purpose of a PR professional is to obtain media coverage and prevent a crisis.
Role of PR agencies
The PR agencies promote companies through editorial coverage. This is known as ‘earned’ or ‘free media’ as the stories appearing on the websites, newspapers and televisions- as compared to ‘paid media’ or advertisements. The PR agencies promote their clients business and make them successful and exciting as possible. Here are the following functions of a PR agency:
As most PR professionals have contacts with journalists, so they know how to pitch stories and reach editors and reporters. Very few stories can make up to the front page of big publications. A good PR agency will always help the clients in increasing their visibility through recognition on many platforms.
Top PR agencies of India
The Indian PR industry has evolved a lot in the last two decades. Most PR agencies carry all PR activities like brand awareness, image management and brand positioning. Major PR agencies that carry all the services from political PR, Corporate PR and image management are full-fledged PR agencies whose major focus is public relation.
Some of the top PR agencies in India are:
Most of the PR agencies offer end to end communications from an individual party, enterprises to agencies. Delhi being the media hub has most major PR agencies from India that offer best services to the client. While Mumbai being the economic capital has a huge potential for every business and Bengaluru has lesser number of PR agencies as compared to the metro cities. From innovative ideas to planning result-driven campaigns, PR agencies always aim to foster the image of their clients through media.
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