The first email, sent by Ray Tomlinson in 1971 or 1978 relying on your source, marked the dawn of the modern communication era. The message was nothing special, a series of numbers and letters that looked more like a password than a message, but its importance was learned.
The email was sent from one computer to another, touring through a network of machines not unlike the internet we know today. Tomlinson also initiated the “@” symbol in email addresses to the world.
According to Email Marketing Company in Mumbai, Gary Thuerk, a Marketing Manager at Digital Equipment Corp, sent the first advertisement email years later, where the message reached a list of email addresses. And there you are, email marketing was born. There were only a few people on the list, but that was enough for Thuerk to assert the mantle, “Father of Spam.”
Today, we’re flooded with email marketing, and yes, some of it still feels spammy, but there’s no refusing the impact a well-designed message can have on your customers—not to mention CRM and lead nurturing.
Email marketing guides you associate with your audience to encourage your brand and enhance sales. You can do wonders with emails, like sell products, share some news, or tell a story, according to Email Marketing Company in Mumbai.
Does email marketing work?
When you want to interact something about your brand or sell your stuff, email marketing is one of the most profitable ways to do so.
In fact, a 2015 study found that for every $1 spent email has an average $38 return on investment (ROI). When shoppers are ready to buy something, they often gaze for emails from their favorite stores.
Still, people get more and more email all the time, and it can be taxing to stand out in full inboxes. That’s why there are some tools that gives you shine (plus, our Email Marketing Services in Mumbai have got a lot of tried and true tips on sending outstanding emails).
Email marketing can be executed through different types of emails:
Transactional emails are normally triggered based on a customer’s action with a company. To be expert as transactional or relationship messages, these communications’ primary reason must be “to facilitate, finish, or confirm a commercial transaction that the recipient has previously concurred to enter into with the sender” along with a few other narrow definitions of transactional messaging.
The primary aim of a transactional email is to communicate information regarding the action that triggered it. But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to initiate or extend the email relationship with consumers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell products or services.
Direct email includes sending an email solely to interact a promotional message (for example, a special offer or a product catalog). Companies usually assemble a list of customer or prospect email addresses to send direct promotional messages to, or they rent a list of email addresses from service companies.
Are you looking for Email Marketing Services in Mumbai? STZ Soft offers you right consultation on the ways of doing email campaign for maximum result. Our consultants are specifically qualified to design mailers for higher response rate.